Watch Brown’s reaction to Bremner’s sketch yesterday on Sunday AM. It’s a perfect example of the kind of awkwardness that might very well cost Brown the next election. He must have been told by his aides not to be shy about the fact that Bremner once fooled Margaret Beckett into thinking she was actually speaking with the Chancellor. So Brown is eager to mention the anecdote, but makes a meal of it: he tries to mention it a first time, but nobody is interested, so he gives up half way through. Then Gordon tries again, this time goes through with it, but it’s too late, and again no one’s interested, no one laughs. He was supposed to give the impression that he is not afraid to talk about embarrassing things. But he only succeeded in once again confirming the common-place that he is an embarrassment in public.