BBC, Britain, general elections, gordon brown, labour leadership, Labour Leadership Contest, Labour Party, Margaret Beckett, New Labour, Politics, Rory Bremner, Sunday AM

embarrassingly Gordon

Watch Brown’s reaction to Bremner’s sketch yesterday on Sunday AM. It’s a perfect example of the kind of awkwardness that might very well cost Brown the next election. He must have been told by his aides not to be shy about the fact that Bremner once fooled Margaret Beckett into thinking she was actually speaking with the Chancellor. So Brown is eager to mention the anecdote, but makes a meal of it: he tries to mention it a first time, but nobody is interested, so he gives up half way through. Then Gordon tries again, this time goes through with it, but it’s too late, and again no one’s interested, no one laughs. He was supposed to give the impression that he is not afraid to talk about embarrassing things. But he only succeeded in once again confirming the common-place that he is an embarrassment in public.


2 thoughts on “embarrassingly Gordon

  1. Zebedee says:

    Oh poor Gordon. He does come across as a babbling fruitcake in this clip. It could have been worse though.

    Actually, this type of social awkwardness may have worked in his favour. It has been proven in several psychology experiments that people are often attracted to people who appear bashful/embarrassed. It makes then seem approachable and endearing supposedly.

    Next time someone shouts “beamer” in your direction you should smile inwardly at the knowledge that your popularity is increasing (even though you look like a tool).

    Maybe, just maybe, Gordon Brown is double-bluffing and is really cool as a cucumber!

  2. Hi Zebedee,

    I think that is an interesting reading of it. But I would make just one objection: yes, people in general might endear themselves to the public by looking awkward, confused or out of place, that’s true.

    But if you are a Prime Minister, and especially a Prime Minister to be, then you supposedly want to look the very opposite of that. Yes, it is important that the public like you. But not that they like you the way people like a granpa or a puppy… they need to look up to you, they need to respect and trust you. and those kinds of attitudes, i think, are not best obtained by the kind of performances brown delivered.

    but yes, maybe Brown’s spin doctors told him that the priority was to conquer the heart of the british public, and that their brains would come later…


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